Russian Economy Research Articles

What can European security architecture look like in the wake of Russia’s war on Ukraine?

ABSTRACT The paper outlines the most likely scenarios of the future European security architecture based on an analysis of several drivers, such as Russia’s leadership’s perception of Ukraine, the mindset of the Putinist elite, Russia’s state geopolitics, the domestic situation and prospects of a regime change in Russia, economic sanctions against Russia, energy and the export of Russia’s energy resources, and the positions of key Euratlantic actors. The current “unstable balance model” will remain the most likely scenario in case of a conservation of the situation on the Ukrainian battlefields. Since the concert model of security architecture entails a lack of a revisionist agenda among all the actors, the only reasonably probable security management upgrade is a “positive stable balance”. This scenario is conditioned on degrading Russia’s military capacity, Ukraine’s military advancements on the battlefields, a weakening of the Russian economy and maintaining the support for Ukraine in the EU and NATO.

Contact allergy to the toothpastes ingredients: systematic literature review

A review of modern Russian and foreign, mainly English, literature on the topic of contact allergy to toothpaste ingredients is carried out. During the systematic review, literature data on the composition of toothpastes are analyzed, the most common allergens are identified, and the clinical picture of contact allergy to toothpaste ingredients is described. It is shown that the most common allergens in toothpastes are fragrances. In addition, potential allergens are cocamidopropyl betaine, propylene glycol, essential oils, parabens and propolis.

Attracting investments through crowdfunding platforms as a method for agro-industrial enterprises to enter the international market

Since agriculture is an important sector of the Russian economy, the problem of lack of capital in this sector is still relevant. The article shows that in the era of digital technologies, new sources of fundraising are emerging in the agro-industrial complex. Crowdfunding is one of such modern sources of financing in the world practice which is able to significantly expand the basis of the investment pyramid of the agricultural sector. In the course of the study, a review of domestic and foreign literature on this method of raising funds was conducted. General scientific methods were used: observation, comparison, measurement, analysis and synthesis, the method of logical reasoning, and specific scientific method of static analysis. A critical review of domestic and foreign practice has shown the main advantages and disadvantages of attracting financing through crowdfunding platforms. Also, as a result of the conducted research, it was found that this way of attracting investments not only solves problems of financing the agricultural sector, but is also a successful method for agricultural enterprises to enter foreign markets. In the era of innovative finance, this article contributes to the growing literature and initiatives to introduce and develop crowdfunding in the agri-food industry.

Ethnic stereotypes and prejudices of modern Russian youth

The article examines the theoretical foundations of the analysis of ethnic stereotypes and prejudices that have developed in modern sociological and socio-psychological science. The patterns of this phenomenon characteristic of modern society are highlighted. The results of the authors’ own empirical study of ethnic stereotypes and prejudices of modern Russian youth are presented that made it possible to identify the regional specificity of the manifestation of this phenomenon among Perm youth and to compared it with the Moscow youth. The specificity was identified according to behavioural (behaviour in the process of interethnic conflict; existence of interpersonal relationships with representatives of another ethnic group; orientation towards a certain type of relationship with representatives of another ethnic group), cognitive (knowledge about representatives of their own and other ethnic groups; trust in services provided by representatives of different ethnic groups and by migrants; trust in representatives of different ethnic groups) and emotional parameters (emotional attitude to the culture and traditions of another ethnic group; emotional attitude to interethnic conflict). The main factors influencing the formation of ethnic stereotypes and prejudices among Perm and Moscow youth are clarified. These results can be used for further study of regional characteristics of interethnic relations and ethnic stereotypes, prejudices, their dynamics and effective interaction of ethnophors as well as to optimise the process of interethnic relations.

ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ В УПРАВЛЕНИИ ДЕЯТЕЛЬНОСТЬЮ ПРЕДПРИЯТИЙ АГРОПРОМЫШЛЕННОГО КОМПЛЕКСА РОССИИ

The scientific article presents an assessment of the current state and potential of digital transformation of enterprises of the agro-industrial complex of Russia. The relevance of the research is related to the general trend of digitalization and the spread of digital technologies that improve production, management and business processes in organizations of various spheres and sectors of the Russian and global economy. The object of the study is the enterprises of the agro-industrial complex of Russia. The subject is the technology of digital transformation of Russian agricultural enterprises. A review of digital technologies in management and agricultural production has been conducted. The measures aimed at ensuring the economic sustainability of Russian agricultural enterprises in the process of solving the tasks of digital transformation are proposed.

Time of Siberia

A theoretical and practical substantiation of the need for a new economic policy in Siberia is carried out. The basis for this research and analysis was the Krasnoyarsk Economic Forum, which took place from March 1 to March 3, 2023, the St. Petersburg International Economic Forum, which took place in June 2023, and speeches by experts, analysts, and economists during the past and also the current year. At these, as well as many other economic forums, participants, experts, and analysts shared their opinions on changing the economic course in our country. Also, they discussed the development of new logistics and the so-called turn to the East. In this process, it was noted that Siberia is playing a pivotal role, becoming a logistics center and a creator of the economy. Why Siberia and not some other regions of Russia? Why is it now, despite numerous risks, that the time has come for Siberia? What conditions are necessary for regular successful business and economic development in general? This study is aimed at finding answers to these and other questions. There are many reasons for this, but the main ones are economic. The time has come to urgently change priorities in developing our economy to ensure the transition to our high-tech manufacturing economy using scientific intelligence and robotization. Only Siberia and our other regions can provide the Russian economy with all the necessary natural resources, such as water, forest, energy, and other resources. Siberia at present, and in the future for external and internal reasons, is safe for solving all economic problems. Due to its geographical location, Siberia allows us to favorably and quickly activate all supply chains with our partners, not only in Asia and the East. It is essential for the economy and business that Siberia, in the conditions of the Northern Military District, has no threat to development. The industrial production index should be the final indicator demonstrating the development of the Siberian economy. The first practical results are already there; based on the results of the past 2023, it was noted that the GDP in our country amounted to more than 3.6%, and Siberia plays an essential role in this.

ПЕРСПЕКТИВЫ СОВЕРШЕНСТВОВАНИЯ МЕТОДОЛОГИИ И ПРАКТИКИ ЭКОНОМИЧЕСКИХ ЗНАНИЙ В СОВРЕМЕННЫХ УСЛОВИЯХ

The sustainable economic development of the Russian economy in modern conditions will largely be determined by high-quality personnel training. The theoretical concepts prevailing in economics today show the separation of research methods from the real economic reality. Conclusions based on incorrect theoretical assumptions and the analytical tools used can lead to negative consequences. This situation strongly dictates the need to improve the methodology for the formation of modern economic knowledge and its active application in practice.

STATE AND PROSPECTS FOR THE DEVELOPMENT OF ISLAMIC FINANCE INSTRUMENTS (SUKUK) IN RUSSIA AND ABROAD

The search for new sources of financing investment projects in modern Russia in the context of external sanctions and the implementation of geopolitical threats actualizes the problem of incorporating Islamic finance instruments into the structure of the financial market. The early twentieth century development experience of a number of foreign countries shows the steady growth of the assets of Islamic banks, investment funds and the volume of issuance of investment certificates (sukuk), which constitute the main segments of Islamic finance in the world. Islamic financial assets are widely represented in the Gulf countries, Southeast Asia, the Middle East and South Asia, and Africa. The implementation of the principles of Islamic finance in the Russian Federation is hampered by legal, cultural, historical and political factors. While there are certain Islamic financial products in Russia, there is no issue of sukuk at all. In this regard, the purpose of this paper is to study the principles of Islamic finance and the functioning mechanism of the market for the investment certificates (sukuk), possibilities and limitations of their implementation in the modern Russian economy. The author defines sukuk as an Islamic financial instrument used for securitization of assets, and identifies its differences from traditional bonds. Alternative approaches to solving the problem of compliance of sukuk with Sharia principles are analyzed. The prerequisites for realizing the potential of sukuk in modern Russia are determined and the obstacles to their issuance are formulated. It is concluded that the adoption of the Federal Law of 04.08.2023 N 417-FZ "On Conducting an Experiment to Establish Special Regulation in Order to Create the Necessary Conditions for Carrying out Partnership Financing Activities in Certain Constituent Entities of the Russian Federation and on Introducing Amendments to Certain Legislative Acts of the Russian Federation" and its implementation, taking into account its provisions of pilot projects in a number of Russian regions, will make it possible to intensify the process of incorporation of project financing instruments into the structure of the financial markets of modern Russia.

Экономическая аналитика и экономическая безопасность

The article discusses contribution by Russian economic think tanks to the analysis of economic security issues. It is shown that the achievements in this field are important but not systematic. On the one hand, much was done to address challenges associated with unprecedented sanction pressure on Russian economy. On the other hand, issues related to preventing illegal economic practices are rarely studied by the economists. In this context, deliberate efforts should be made to develop productive dialogue between specialists in economic and security studies with the perspective of producing high quality research and policy advice on economic security issues.

Lexemes vozrast (age) and vozrastnoy (age) as euphemisms in modern media discourse

The object of this study is the lexemes vozrast and vozrastnoy; the subject of the study is the euphemistic uses of these lexemes and their semantic derivation in modern Russian and in media discourse. The author examines the definitions of lexemes in the main explanatory dictionaries of the Russian language, analyzing their semantic structure. The use of these lexemes in modern journalistic discourse as euphemisms is analyzed on the basis of the National Corpus of the Russian language. The corpus study confirms a significant number of euphemistic names of age in modern Russian, as well as the assumption that in modern journalistic discourse the lexeme vozrast can be used in the meaning of ‘old age’, and vozrastnoy — in the meaning of ‘elderly’. The research was conducted using general scientific methods of component and contextual analysis, corpus research, functional-semantic method, elements of quantitative method, etc. The scientific novelty of the study consists in identifying the features of the functioning of the lexemes vozrast and vozrastnoy, acting as euphemisms, in modern Russian speech (based on the material of media discourse), namely, in the high use of euphemistic uses. Contexts with such uses usually report that the psychological age does not coincide with the physical one, about the desire of people to look younger than their years (more often about women), to hide their real (physical) age, about worries about the past youth. The euphemization reflects the cultural notion of old age as an abnormal age. It is concluded that the euphemistic meanings of the lexemes vozrast and vozrastnoy have become entrenched in the language, have become widely used and stylistically neutral. Thanks to the euphemistic meaning, the lexemes have expanded their use.

Teachers S. A. and K. Ya. Lyugebil and their first kindergarten in Russia

Introduction. The history of the creation of the first preschool institutions in Russia is of interest to modern Russian historical and pedagogical science. The purpose of the article is to characterize the work of the first Russian kindergartens and the ascetic educational activities of the pioneers of Russian preschool education. Materials and methods. The leading research methods are the analysis of scientific literature, the biographical method. The author actively used an axiological methodological approach, which made it possible to identify and evaluate the most important achievements of the Lyugebil spouses and other Russian teachers in opening the first kindergartens in Russia. Results. Spouses Sofya Andreevna (1824-1914) and Karl Yakimovich Lugebil (1830-1887/1888) entered the history of Russian education as the founders of the country's first kindergarten. In their work, the Lugebil couple used the experience of their foreign predecessors, first of all, the German teacher F. Froebel, the creator of the first kindergarten in Europe. They were active members of the Pedagogical Society, at whose meetings they closely communicated with K. D. Ushinsky, P. G. Redkin and other prominent Russian teachers of that time; they invariably supported their progressive position on various issues of education development and sought to promote the idea of widespread preschool education in Russia. Discussion. The advanced teacher E. N. Vodovozova believed that the Lugebil spouses in their work sought to avoid thoughtlessly following the experience of others, even famous teachers such as F. Froebel and his direct students and followers. The Lugebiles went their own unique way. The progressive magazine Sovremennik paid close attention to the work of the first kindergarten, and in its articles gave a full account of the educational work carried out in this institution. The first kindergarten gave an impetus to the opening of similar institutions throughout the country, including in the province. Conclusion. The practical activities of the Lugebil spouses and other Russian teachers of the second half of the XIX – early XX centuries included axiological, humanistic content and therefore had a noticeable impact on the development of preschool education in Russia. The opening day of the first kindergarten, September 27 (1863), is celebrated in modern Russia as the day of the preschool worker.

Features of evaluating the effectiveness of a mentor's work by company employees

Introduction. In the era of information technology, when information becomes available and narrow specialization becomes the norm, mentoring remains an important mechanism for the transfer of unique skills and knowledge. In addition, through the mentoring institute, not only structured expert knowledge is relayed, but also a significant amount of professional practice is transferred, which forms the mentee's readiness for real challenges. In this regard, the analysis of the effectiveness of mentoring in modern Russia is becoming an extremely urgent task. The purpose of this study was to evaluate the effectiveness of mentoring (using the example of a Russian company). An additional task of the study was the primary adaptation of M. Yukawa's English-language questionnaire on evaluating the effectiveness of mentoring. Materials and methods. The online survey was conducted in the fall of 2023, 1,356 representatives of a Russian company took part in it, the average age of respondents was 17.67 years (SD = 2.02) (40.6% were men, 59.4% were women). The toolkit included a 13-point questionnaire to assess the effectiveness of mentoring by M. Yukawa, a personality questionnaire of the ‟Big Five”, as well as a questionnaire to measure the emotional empathy of M. Mehrabyan and N. Epstein. In addition, the questionnaire was supplemented with a question to assess the effectiveness of mentoring. Motivation was also assessed: both the mentor and the mentee (self-assessment of motivation). Results of the study. Mentees refer to the most developed qualities of a mentor as the ability to listen and have experience, and to the least – the ability to find a balance between work and personal life, as well as an interest in expanding the circle of professional contacts of the mentee and advice in building a career. Women were significantly more likely to agree that their mentor was available to solve all issues. Older mentees, as well as those with more experience or a higher level of education, were more likely to rate the mentor as more effective. Mentors with a high level of empathy and openness to experience become receptive to the demonstration of professional experience by a mentor, according to the data obtained. The mentoring process as a whole is not rated very highly by the mentee, and the mentor's motivation is rated higher than the mentee's self-assessment of motivation. This indicates the hidden reserves of the mentoring mechanism. The analysis of correlations demonstrated the expected positive relationship between the subjective assessment of the effectiveness of the mentoring process with all the statements of the mentoring effectiveness assessment questionnaire. In addition, the mentoring effectiveness assessment questionnaire showed high internal consistency. Conclusion. The conducted research on the effectiveness of mentoring and the results obtained pose new challenges to clarify many aspects of the mentoring phenomenon related to the motivation and empathy of the mentored, as well as the specifics of working with young personnel who do not have work experience.

Роль концепта «непроизводительные деньги» в производстве антропоморфных метафор англоязычного финансового дискурса

The article analyses the role of anthropomorphic monetary metaphors (AMMs) in interpreting professional English-language financial information by recipients (in our case, university students). The priority direction – English-language AMMs of unproductive capital – is but sparingly represented in modern Russian and foreign linguistic papers. The article aims to study the role of AMMs in qualifying financial concepts. The subject of the study is the functioning and implementation of figurative language units exposing the concept of the category of money in the semantics of idle funds. The object of the study is the adjective + money model, where the modifier (adjective) of unproductivity imparts a pejorative meaning to the figurative expression. The new epistemological strategy of humanitarian anthropomorphism places emphasis on the relevance of studying AMMs in the linguocultural context of English-language financial discourse due to their linguistic and cultural asymmetry in Russian and English, which reduces the level of learning intuitiveness. The research method applied here is a linguistic semiological analysis of the adjective + money model with an unproductivity modifier. The material included a corpus of periodicals, archives, financial encyclopaedias and dictionaries, as well as online media. The author draws an inference that an interweaving of the conceptual domains of idleness and finance generates a metaphorical transfer from human characteristics to monetary entities with an expressive negative connotation of cognitive models that metaphorically reflect the attitude towards idle capital. Moreover, finding their way into the lexical equipment of the professional continuum, AMMs activate students’ rhetorical thinking, simplifying concepts that are difficult for them to understand and increasing their level of learning intuitiveness. The results can be of interest to linguists and experts in cultural studies and be used in the field of discourse analysis.

The image of China in modern Russian media (based on materials from the National Corpus of the Russian Language)

The article examines the representation in the language of modern media of the image of China as a component of Russian linguistic consciousness. It is noted that in the language of the media, the image of China that has developed in the Russian linguistic consciousness is simultaneously realized, and this image is constructed and supplemented in its modern implementation. The media have a significant impact on the image of China, what it will be like in the future, and also on how Russians perceive it. The analysis was based on the consideration of the functioning in the media of lexemes and phraseological units expressing Chinese semantics: China, Chinese, Chinaman, Celestial Empire, hieroglyphs, etc. Observation showed that the image of China is frequent. The research was carried out on the basis of traditional methods of observation, description, analysis, synthesis, and generalization. One of the main ones was the method of corpus linguistics. The method of linguocultural interpretation, structural-semantic method were used. It has been revealed that the most important part of the image of China, implemented in the media, is the idea of this country as a strong state with developed industry, economy and social sphere, as a strategic partner of the Russian Federation and a global antagonist of the United States. Attention is focused on the fact that the brightest means of representing the image of China in the Russian linguistic consciousness are comparative constructions, metaphors, phraseological units, through which such features of China as ancient history, rich and difficult to understand culture, and deep philosophy are actualized. A Chinese in the Russian linguistic consciousness is a hardworking, enterprising, intelligent, cunning, wise, independent person. The conclusion is made about the dynamic image of China, to the change of which the Russian media make a significant contribution.

Development of scientific speech of master's students in architecture

Introduction. The pertinence of the considered problem is stipulated by the fact that nowadays the research aspect is becoming an important part of the master's degree programs in the world's leading architectural schools, and mastering research skills requires the ability to properly present the results of the conducted research in a master's thesis. In the scientific literature there is a growing number of publications dedicated to the formation of professional research competence and skills of writing research texts in native and foreign languages among master's degree architect students. Unresolved problems include the preparation of programs, selection of content and conditions of implementation of such courses. The integrated objective of the paper is to propose a tested structural and content model of the course on the development of scientific speech of future architects. Research methods. The content of the lecture and practical course is based on the author's manuals and the author's monograph, on the material of modern Russian and foreign research on scientific functional style, the study of the language (vocabulary and terminology) of architecture. Texts from literary sources of interest to architects were used as examples. Research results. Successful accomplishment of course objectives is the result of the development and implementation of the structural and content model of teaching in the educational process, including the author's course program and the basic author's methodology, inextricably linked with modern philological studies of architectural and construction discourse, including the sublanguage of architecture and architectural terminology. With the discipline's focus on the formation of general language, universal and professional culture of future masters of architecture it is advisable to use a cross-genre methodological model of teaching with the reliance on the leading principles of construction and implementation of the course such as educational content selection, scientific approach, rationality, historicism, taking into account the motivation and needs of students, accessibility of didactic material, individual approach in teaching, educational teaching and interactivity described information could be interesting for teachers of the Russian language of architectural and construction universities. Conclusion. The described course helps architecture graduate students to broaden their general cultural and professional outlook, to get an idea of another kind of language – scientific language and its genres, scientific communication in Russian, and to master the skills of Russian scientific writing. The course gives students a new perspective on the texts they produce, helps them to understand their own identity as a linguistic person who is as much responsible for the creation of written texts as for the results of architectural and urban planning projects.

State Support for Commercialization of Intellectual Activity Results in Socially Significant Industries

The pharmaceutical industry is one of the leaders in terms of the intensity of commercialization of the intellectual activity results (IAR). Its development as a socially significant industry is a priority in the state policy of countries with developing economies, in particular, the countries of the Latin American region (LA). A number of economic conditions for the development of commercialization of the IAR in these countries are similar to the Russian economy. Common barriers to development include dependence on imported substances, inefficient interaction between science and business, lack of public and private investment in R&D, and insufficient development of the intellectual property (IP) institution. At the same time, it is possible to identify common growth drivers: the growth potential of the consumer market, unique natural resources, relatively high scientific potential, and the concentration of R&D in research institutes and universities. The similarity of the conditions helps to suggest that it is possible to adapt the best practices of IAR commercialization formed in the LA, to the Russian economy. The research method used in this article include analyzing published legislative and statistical materials on financial institutions of the LA countries in order to identify problems and experience in overcoming them in the field of commercialization of intellectual property. The analysis of state support for imitation, closed and open models of commercialization of IAR used by pharmaceutical companies in developing economies made it possible to identify successful support mechanisms, as well as positive and negative results of the application of each model. On this basis, as the results of the research recommendations for state support for the commercialization in socially significant industries of the Russian economy are suggested.

Analysis of Japan’s Experience of Implementing Technological Sovereignty Strategy

The article discusses the purpose of technological sovereignty of each state and its role for economic sustainability. The essence of technological sovereignty in the aspect of various scientific approaches is revealed as well as the boundaries of the sovereignty type under consideration are determined, taking into account production and knowledge-intensive components. Attention is focused on the features of Japan’s transition from a state in isolation to a state interacting with the outside world through technology. The essence of Japan’s approach to ensuring its own economic stability against the background of technological production is revealed. Japan’s place in the world rankings is considered in terms of technology and the number of registered patents for inventions. The indicators of capital investments, industry priorities, labor force in technological industries, the level of exports of goods and services from GDP, the trade balance from GDP, the level of exports of high technologies for 2020–2022 against the background of strengthening Japan’s technological sovereignty are analyzed. The forecast estimates of the technological future of Japan are determined, taking into account the priority in the national economy and the specifics of entering the foreign market with a new technological development. These forward-looking estimates take into account the specifics of the import of raw materials and their intended purpose to ensure technological sovereignty in the foreseeable future. As a result, there is a high probability of having a certain economic algorithm that allows the Japanese economy to restore the desired stability indicators in a short time. Therefore, it is necessary to conduct applied research in order to identify the essence of the economic algorithm used by Japan to strengthen technological sovereignty and ensure economic stability in a short time for subsequent possible adaptation in the Russian economy.

Проблема распределения доходов между трудом и капиталом в современном мире: XX и XXI века

This work is devoted to an attempt to quantify the trends in the distribution of income between labor and capital and assess their compliance with the development opportunities of the modern economy. Trends in the distribution of income between labor and capital were assessed by constructing econometric models of the share of labor compensation in national income and GDP. The resulting models with a high level of confidence showed that in the 20th century in the United States there was a tendency to redistribute income from capital to labor. The main trend in the distribution of income between labor and capital in the 21st century in most countries, including Russia, is the tendency to redistribute income from labor to capital. In countries with predominantly socially oriented economic policies, the main trend in the distribution of income between labor and capital is the tendency to redistribute income from capital to labor. The trend of redistribution of income from labor to capital indicates an undervaluation of human capital. This trend does not correspond to the development possibilities of a modern post-industrial economy and leads to a loss of competitiveness of countries in whose economies this trend is observed. The emerging trend of redistribution of income from labor to capital in modern Russia is the result of a liberal economic policy, does not correspond to the development opportunities of the modern economy and slows down economic growth, and under the conditions of sanctions from unfriendly countries, it threatens economic stagnation.

Труд и капитал как факторы формирования прибыли в современной России

This work is devoted to an attempt to quantitatively assess the influence of traditional and human capital, embodied in labor, on the profit of enterprises in the economy of modern Russia. To assess the impact of human capital on profit, data on the monthly wage fund in the regions of the country was used, which was considered as an indicator of the cost of human capital. Based on Rosstat data on the profits of regional enterprises, data on the average monthly wage of employees of organizations, the number of employed workers in the regions, data on the value of fixed assets of enterprises for 2010, 2015, 2019, 2020 and 2021, linear regression models were obtained. The models showed the dependence of the profits of regional enterprises on the size of the average monthly wage fund in the regions and on the value of fixed assets. The characteristics of the resulting models indicate that the wage fund and the cost of fixed assets have a significant and equal impact on the profits of enterprises. The equivalence of the influence of capital and human capital on profit assumes that the equilibrium is an equal distribution of income between labor and capital. income distribution. Currently, in the economy, the distribution of income is not in equilibrium, since capital income predominates.

BORROWINGS IN PEDAGOGICAL DISCOURSE OF THE RUSSIAN LANGUAGE: FROM GRAPHICS TO NETWORK RESOURCES

The article discusses borrowing issues in pedagogical discourse associated with the emergence of new concepts and terms (anglicisms) in the modern Russian language. Penetration of English words in the third millennium of the 21st century happens due to a number of reasons. Thus, the main one, according to the authors, is strengthening of digitalization caused by transition to online learning in the context of a global pandemic. The article poses the problematic aspect of whether borrowed words are a random element in the modern Russian language or it is a challenge of the time. Constant change in the consciousness of humanity, promoting development of all spheres of life in the new reality, inevitably leads to changes in guidelines in the economy, politics, culture, and education. There is a need to revise the goals and objectives of the education and development of an individual who effectively uses the acquired knowledge in upgrading of all spheres of life. New reality requires new concepts to realize and decode unfamiliar phenomena, which leads to a change in scientific and educational paradigms, the emergence of new trends in education, and adaptation of thinking. Challenges of the present millennium force us to make attempts to find out the feasibility of the changes being made. Thus, the authors of the article analyzed the corpus of borrowed units in the pedagogical discourse of the Al-Farabi Kazakh National University. Anglicisms and their derivatives were identified by a continuous sampling method from oral and written speech of lectures and students, the context of educational materials and educational platforms of the university. Analysis of the borrowings of pedagogical discourse in a given period allows us to identify main mechanism of adaptation of new terms and determine the speed of their penetration.